Heather MatleyPositivist vs. Interpretive Research Approaches: Is One More Informative Than The Other?Both the positivist and interpretive traditions have had long-lasting impacts on communications research due to how they changed the way…3 min read·Apr 4, 2022----
Heather MatleyThe Strengths and Limitations of Marshall McLuhan’s Technological DeterminismFew communication theories have survived the jump from the print media age to online mass media as well as Marshall McLuhan’s “the medium…3 min read·Mar 5, 2022----
Heather MatleyThe Elaboration Likelihood Model’s Place in Persuasive AppealsThe Elaboration Likelihood Model, first coined in the late 1970’s, has gained a foothold in the Communication Theory community thanks to…3 min read·Feb 7, 2022----
Heather MatleyApplying the Two-Step Flow Theory to Everyday News ConsumptionMost of us aren’t always conscious of how we choose to consume our news or the sources behind that information. The study of mass…3 min read·Jan 24, 2022----
Heather MatleyHow Susceptible Are We To The Hypodermic Needle Theory?The pandemic changed the landscape of the world in many ways, and one of the most important is the shift in media consumption. Whether it…3 min read·Jan 10, 2022----
Heather MatleyTwitch and Social Media Marketing: Will It Survive?As social media marketing emerged as a foothold in digital marketing, the persistent question that all brands have had to ask themselves…5 min read·Dec 6, 2020----
Heather MatleyHow to Market Annual Events on Social MediaThe art of social media marketing for events is generating FOMO. Your goal as a social media marketer is to make sure that your target…6 min read·Nov 22, 2020----
Heather MatleyHow a Crisis Management Plan Can Save Your BrandIn 2020, most brands are used to the rapid distribution of social media and digital news as well as the concept of virality. They…5 min read·Nov 8, 2020----
Heather MatleyHow to Track Social Media Analytics and Report for BusinessesIt’s a hard truth: Without utilizing social media analytics, your social media strategy isn’t going anywhere. Luckily, in 2020, tracking…6 min read·Nov 1, 2020----
Heather MatleyIdeal Instagram Posting Time and Other Best PracticesWhether you’re working on the social media team for a major brand or running a small hobby social media account, you have little hope of…4 min read·Oct 25, 2020----
